New: behind-the-scenes masterclass · 13 bonuses included

Learn SEO by doing. Get certified. Be ready for real clients.

114 lessons, click-by-click Search Console and GA4 walkthroughs, real case labs and 1,850+ practice questions. Plus a secret masterclass on ranking an AI-built site, ready-made agency templates, a jobs board and a full YouTube SEO course. All for one payment, updated every month.

5.0 from 11 learner reviews Start free, no card neededFull access ₹2,999 ₹999 once, for life
FROM LESSON 1 · FREEOpen lesson →
How Google Search works
01
CrawlCrawling

Googlebot finds and fetches the URL

02
RenderCrawling

Runs the page in Chrome, with JavaScript

03
IndexIndexing

Understands and stores the chosen version

04
RankServing

Orders matching pages at search time

05
ServeServing

Shows the results page

Crawling
Indexing
Serving
Every page must pass crawl, render, index and rank before Google can serve it in results.
114
Lessons with infographics
145
Pro strategies (free tools)
1695
Practice questions
35
Interactive case studies
20
Niche playbooks
100
Interview questions
Platform tour · 2 minutes

See everything inside, in two minutes.

A quick walk through the real platform: your daily dashboard, lessons, AI search training, tool walkthroughs, case labs, practice and the certificate. Watch it before you start the free lessons.

Read the video transcript

Learned SEO from random videos? Then froze the moment a real client asked a real question? Upgrade SEO Skills fixes that. One complete system to learn SEO, practise it, and prove it. It starts with your dashboard. Your next lesson, three small goals for today, and a live score that shows how ready you are for the exam. Thirty-two short lessons take you from foundations to professional. Every one has clear infographics, not a wall of text. And it's ready for AI search. A full track on how ChatGPT, Gemini and AI Overviews choose their sources, and how to get cited. Tool walkthroughs show you Search Console and GA4, click by click, on realistic screens. Read twenty-five real case studies. Then solve hands-on case labs with real data, just like a working SEO. Practise with over eight hundred questions. Every answer explains why it's right, and why the others are wrong. Smart flashcards make it stick. The Graph Diagnosis Lab teaches you to read traffic graphs. Is that drop spam, a penalty, or just a season? Unlock the Strategy Vault. A hundred and ten pro strategies with step-by-step plans, and every tool is free. Twenty niche playbooks show you how SEO works for restaurants, real estate, e-commerce, and more. Walk into interviews ready, with a hundred real questions, a timed mock interview, and thirty tricky client conversations. Every Google update is explained in plain English, so you never fall behind. Then take the skill check, and earn a certificate that anyone can verify online, in seconds. So why is it different? It's built for India. It's practical, not theory. It uses only free tools. And it's built by Mayank Sahu, with nine plus years and two hundred plus brands. Stop watching. Start doing. Start free today, at upgradeseoskills.com.

Everything inside · content updated 9 Nov 2026

One package. Everything you need to learn, practise and get hired.

Structured lessons and hands-on practice, plus career bonuses most courses charge extra for, all in one ₹999 payment.

Bonus

Strategy Vault

145 named plays senior SEOs run, each with the logic, step-by-step process and only free tools. 35 are quick wins you can finish this week.

  • Impact vs effort map
  • Search Console, Sheets, Screaming Frog free
  • Mark as implemented
Bonus

Interview & client prep

100 real SEO interview questions with model answers, a timed mock interview, and 30 "how would you reply to this client?" scenarios.

Bonus

SEO by niche

20 playbooks: restaurants, clinics, real estate, e-commerce, SaaS, lawyers and more. What matters, why, and a 90-day plan.

Practice

Graph Diagnosis Lab

Read 50 Search Console and GA4 traffic shapes: normal, needs a look or a real problem. Then diagnose your own graph and prove it in a scored challenge.

New track

AI Search & GEO

How ChatGPT, Perplexity, Gemini and Google AI Overviews pick sources, and how to get cited.

32 core lessons

Across 7 skill areas and 4 levels, each with an infographic.

8 specialist tracks

Content SEO, E-commerce SEO, Link building, Technical SEO, WordPress and Shopify, and Discover, News and programmatic SEO: 82 more lessons, each track with a final project.

47 tool walkthroughs

Click-by-click Search Console, GA4, Business Profile, PageSpeed Insights and more, plus real missions.

35 case studies + 6 labs

Real-world style stories with charts, decisions and expert plans.

938 flashcards

Every card has an infographic. Spaced repetition brings back what you are about to forget.

1695 practice questions

Practise by topic and sub-topic, in quick, mistakes-only or timed exam sessions, with a full rationale for every option.

Google algorithms, drawn

17 ranking systems and 16 spam policies, each with an infographic, plus monthly update notes.

40 Google updates explained

Every update on one timeline: what changed, who it affects and what to do, with practice cards.

178-term glossary

Every SEO word in plain English, one tap away inside every lesson.

A plan for every day

Your Today page picks the next lesson, practice and cards, with streaks and reminders.

Readiness score & skill checks

Timed online checks weighted by the skill map tell you when you are ready.

Verifiable certificate

Signed, QR-verified, one-click Add to LinkedIn, PDF and PNG download.

Bonus vault · included at no extra cost

More than a course. 13 bonuses you would normally buy separately.

The secrets, files and career tools Mayank uses in real client work, all inside your dashboard. Every bonus is part of full access, at no extra cost.

Start free, unlock later
1secret masterclass

Behind-the-scenes masterclass

How I ranked an AI-built website on Google with zero backlinks. The real keyword, competition, keyword map and Search Console results, shown on screen. 1 to 2 hours. Unlocks after the course.

Full access
12YouTube SEO classes

YouTube SEO course + certificate

A second complete course on ranking videos on YouTube and Google, with practice, a final project and its own certificate.

Full access
6pro templates

Templates and checklists

The files agencies use: an audit checklist, keyword map, content brief with a worked example, client report and outreach email pack.

Full access
72AI prompts

SEO with AI prompt library

Ready prompts for keywords, content, AI search, local, online stores, news, YouTube and reports, with worked examples, prompt chains and a checklist for every answer.

Full access
145pro strategies

Strategy Vault

Named plays senior SEOs run, each with a step-by-step plan and only free tools.

Full access
20niche playbooks

SEO by niche

Restaurants, clinics, real estate, e-commerce, SaaS and more: what matters and a 90-day plan.

Full access
100interview questions

Interview and client prep

Model answers, a scored mock interview, 20 practical tasks and 30 tricky client conversations.

Full access
8specialist tracks

Specialist tracks

Content SEO, E-commerce SEO, Link building, Technical SEO, WordPress and Shopify, and Discover, News and programmatic SEO, each with a final project.

Full access
Plus 5 resource libraries, kept up to date
33places to find work

Freelance and jobs board

Where to find SEO clients and jobs, with 8 proposal templates and a rate guide in rupees and dollars.

Full access
244backlink sites

Backlink directory

Checked sites for profiles, guest posts and communities, with new sites added every few days.

Full access
192citation sites

Local citation directory

Business listing sites for India, the US, UK, Canada, Australia, the UAE and more.

Full access
36free SEO tools

Free SEO tools

Tested free tools for every job, so you never need a costly subscription to start.

Full access
45browser extensions

SEO extensions

The best rated free Chrome extensions for audits, keywords and on-page checks.

Full access
Why learners choose us

Not another video course.

Most SEO courses stop at "watch and take notes". This one makes you do the work, keeps itself current and helps you turn the skill into a job or clients.

Typical SEO courseUpgrade SEO Skills
How you learnLong video lectures you watchShort lessons with infographics, then click-by-click practice on real tool screens
PracticeA short quiz at the end1,850+ questions with reasons for every option, 900+ flashcards, 35 case studies and 6 labs
ToolsOften built around paid toolsEverything works with free tools, plus a list of 81 free tools and extensions
AI searchRarely coveredA full AI Search and GEO track: ChatGPT, Gemini and AI Overviews
Keeping currentRecorded once, rarely updatedUpdated every month. 40 Google updates explained so far
Real resultsTheory slidesA behind-the-scenes masterclass with real Search Console data
Proof of skillA certificate for watching videosA certificate you earn in a timed skill check, verifiable online by anyone
Career helpYou are on your ownJobs board, interview prep, client scripts and ready-made templates
PriceMonthly fees or a high one-off price₹999 once. Lifetime access and every update included
New track · AI Search & GEO

Rank in Google. Get cited in AI answers.

People now ask ChatGPT, Perplexity, Gemini and Google AI Overviews before they click. Learn how these systems pick sources and how to make your brand visible, quotable and measurable. Taught from official documentation, with experiments clearly labelled.

13lessons
43GEO flashcards
219practice questions
6AI case studies
Start learning free
  1. 01
    How AI answers get madeHow ChatGPT, Perplexity, Gemini, Claude and Google's AI features choose sources, using training data or live …
  2. 02
    Entity SEO for AIMake your brand and people clear entities with Organization and Person schema, real sameAs links, honest Wiki…
  3. 03
    Writing content AI can quotePractical writing habits that make passages easy for AI assistants to quote: answer first, one claim per para…
  4. 04
    AI crawler controlWhat each AI bot token does (training, search index or user fetch), what blocking it really changes, and how …
  5. 05
    llms.txt: the experimentWhat the llms.txt proposal is, how to write one, what Google has said about it, and why it should be treated …
  6. 06
    Measuring AI trafficHow to measure AI-driven visits with GA4 channels, what Search Console and Bing reports can and cannot show, …
  7. 07
    Brand mentions and digital PRWhy AI answers echo what many independent sources say about a brand, how to earn honest mentions on forums, v…
  8. 08
    Finding the questions people ask AICollect the real questions buyers ask AI tools from People also ask, forums, sales calls and your own data, a…
  9. 09
    Answer-first writingWrite pages that open with a direct answer, use question headings, add facts and tables, and keep every answe…
  10. 10
    AI Mode and query fan-outUnderstand how AI Mode and AI Overviews split one question into many searches, and cover the follow-up questi…
  11. 11
    Getting found in ChatGPT, Perplexity and CopilotAllow the right AI search crawlers, get indexed in Bing, use IndexNow, and see referral visits from ChatGPT, …
  12. 12
    Showing up when AI recommends brandsFind the sources AI tools trust for recommendations, earn honest reviews and comparison mentions, and make yo…
  13. 13
    Tracking your AI visibilityBuild a fixed prompt set, check it monthly across AI tools, measure share of voice and citations, and report …

How it works

STEP 01

Create a free account

Takes 30 seconds. Your progress, streak and certificate live in your account.

STEP 02

Learn by doing

Follow the path: lessons with infographics, tool walkthroughs and case labs.

STEP 03

Practice and recall

Daily questions and spaced-repetition flashcards lock in what you learned.

STEP 04

Prove it

Pass the online skill check at 70% and share your signed certificate.

Mayank Sahu, SEO expert and founder of Upgrade SEO Skills 9+ years in SEO 200+ brands helped
Meet your instructor

Mayank Sahu

SEO expert & trainer · Raipur, Chhattisgarh

Upgrade SEO Skills is built by Mayank Sahu, an SEO expert with 9+ years of hands-on experience who has helped 200+ brands grow their search visibility. He teaches SEO on his YouTube channel Mayank Sahu SEO and mentors interns through live projects.

This platform turns the way he trains his own team into a course anyone can take: real tools, real problems and every answer explained, refreshed whenever Google or AI search changes.

9+years in SEO
200+brands helped
500+YouTube videos
Freeinternship mentoring
Read Mayank's story
Skill map 2026

Seven skill areas. One clear standard.

The certificate skill check is weighted by how much each area matters in real client work. Take it online, anytime.

60
Scenario questions
90 min
Time limit
70%
Pass mark
Your path to the certificate
  1. 1
    Learn by level

    Work through 114 lessons, walkthroughs and case studies at your own pace.

  2. 2
    Practise until ready

    Score 75% or more on 2 practice checks. Your readiness score shows progress by skill area.

  3. 3
    Take the skill check

    60 scenario questions in 90 minutes, online, whenever you are ready.

  4. 4
    Share your certificate

    Signed, QR-verified and valid for 2 years. Add it to LinkedIn in one click.

Start free today
Technical SEO20%
How search engines crawl, index and render your pages, and how speed and structured data shape how they appear in results.
On-Page & Content18%
How page elements, helpful people-first content and a clear site structure help Google understand your pages and help people choose them.
Keyword Research & Intent16%
Find what people search for, understand the intent behind each query, and match the right page to it.
Links & Authority14%
How to earn quality, relevant links and build authority while staying within Google's spam policies.
AI Search & GEO12%
How AI assistants and Google AI features choose sources, and how to make your brand visible, quotable and measurable in AI answers.
Local SEO10%
Learn how to rank in Google's local pack and on Google Maps with a strong Business Profile, consistent citations, real reviews and well-structured location pages.
Analytics & Reporting10%
Measure SEO performance with Search Console and GA4, report the KPIs that matter, forecast impact and diagnose traffic drops.
Sample question

Every answer teaches you why

TECHNICAL SEO · EASY
Where can you see, across the whole site, why URLs are not indexed?
Pick an answer to see the full explanation for every option.

Who it is for

Beginners

New to SEO and want a structured path from basics to client-ready skills.

Freelancers

Need proof of skill to win clients on Upwork, Fiverr or direct outreach.

Agency teams

Train and benchmark juniors against one shared standard.

Content writers

Want to write pages that rank, not just read well.

Marketers & founders

Run SEO in-house and want to know what good looks like.

Students

Add a verifiable credential to a CV before the first job.

Your certificate

A credential anyone can check in seconds

Each certificate carries a unique ID, a tamper-proof digital signature and a QR code. Clients and employers scan it and see your name, score band, skill breakdown and validity.

  • One-click "Add to LinkedIn" with the certificate ID filled in
  • Download as a print-ready A4 PDF or a high-resolution PNG
  • Public verification page with your score by skill area
  • Valid for 2 years. Renew free with the latest content
Sample Certified SEO Professional (CSP) certificate from Upgrade SEO Skills with name, certificate ID, verified seal and QR code
Free for members · Google updates

SEO changes. Your training changes with it.

Every core, spam and AI search update is explained inside your free account, with flashcards and a quick check so you know what to do next.

Create a free account →
Learner reviews

Loved by learners who now do SEO for real

5.011 reviews · read all →
I’m really happy with Upgrade SEO Skills! The course is simple to understand, very practical, and full of useful SEO knowledge. I like how the concepts are explained in a clear, step-by-step way without making things too complicated. It’s not just about theory, you can actually learn things and apply them to real projects. It’s a great resource for anyone who wants to improve their SEO skills and grow professionally. I highly recommend Upgrade SEO Skills to anyone serious about learning SEO in a simple, practical, and effective way. Definitely give it a try!
Uddesh NaikSEO Practitioner
I’m really enjoying learning through Upgrade SEO Skills. The platform explains SEO concepts in a simple and structured way, covering topics like crawling and indexing, keyword research, search intent, and technical SEO. I especially like the niche-specific SEO playbooks and flashcards, which help me understand how SEO strategies differ across industries.

I’m also grateful to Mayank Sir for providing access to this platform and encouraging my learning. The step-by-step lessons make it easier to learn at my own pace and improve my SEO knowledge. I would recommend Upgrade SEO Skills to anyone who wants to learn SEO in a structured way and build practical digital marketing skills.
jyoti sharmaSEO Executive
My experience with Upgrade SEO Skills has been really good so far. The platform offers useful SEO lessons, practical tools and real examples that help me understand SEO better. I especially like the hands on practice and tool walkthroughs because they help me learn by doing things myself. The content is useful for improving my SEO knowledge and learning new skills. Overall, it is a helpful platform for anyone who wants to learn SEO and grow step by step.
Safdar KhurshidSEO Analyst
Upgrade SEO Skills is a useful platform for anyone looking to learn and grow in SEO, whether they are beginners or experienced professionals. From SEO fundamentals to advanced optimization techniques, interview preparation, and practical insights, it offers valuable learning opportunities to help users strengthen their knowledge and stay updated in the ever-evolving digital marketing industry.
Manaswini PatraFull Stack Digital Marketing Expert
The free course lessons are well organized and easy to follow. Ideas are explained clearly and are not overwhelming. It is a great place to start for anyone who wants to learn real SEO skills without paying at first. The built‑in certificate check also makes the learning more valuable. I highly recommend it.
rishi poddarSEO executive
Upgrade SEO Skills is one of the best platforms I’ve found for learning SEO in depth.
Its advanced, step-by-step explain complex concepts better than most paid video courses and short courses.
I’ve learned so much about building SEO strategies, generating leads, and fixing technical SEO issues.
The content goes deep into practical strategies and explains everything clearly, from the basics to advanced levels.
In my experience, it’s an exceptional resource for anyone serious about mastering SEO, and I highly recommend it!
Hina JavaidSEO Expert
Upgrade SEO Skills looks like a great platform for anyone who wants to build strong SEO knowledge and develop practical digital marketing skills. I really like the structured learning approach, clear explanations, hands-on case studies, and focus on real-world SEO challenges rather than just theory.

The inclusion of technical SEO, keyword research, content optimization, Google Search Console, GA4, and AI search optimization makes the platform especially relevant in today's evolving search landscape. The practice questions and detailed explanations also help you understand concepts more deeply.

Overall, it offers a well-organized learning experience for beginners, aspiring SEO professionals, freelancers, and content creators who want to improve their skills and stay updated with the latest SEO practices. Definitely worth exploring for anyone serious about learning SEO!
Neemesh kumarSoftware Engineer and SEO expert
The resources and training provided by Upgrade SEO Skills cut through all the noise. The focus on technical SEO fundamentals, algorithm-proof strategies, and practical implementation makes it worth every minute. A must-visit platform for anyone wanting real, measurable organic growth.
Anshul F KumarSr. Digital Marketing Manager
Upgrade SEO Skills is a very helpful platform for learning practical SEO. The content is clear, well-structured, and useful for beginners as well as senior-level SEO professionals. It is a good resource for improving SEO knowledge and applying it in real projects.
Sourav BarmanSr. Digital Marketing Executive
Honestly, I didn't expect this course to be anywhere near this good. I figured it would just cover the usual basics, but I actually ended up upskilling so much. It's packed with all these clever tips and tricks that I honestly never even knew existed. If you're on the fence about taking it, you definitely should!
Afidha KMSEO Executive
This SEO course is really good. It explains everything clearly in simple language, from basic to advanced concepts. Amazing course!
Shailesh NagarLearner
Pricing

Start free. Unlock everything for ₹999.

One payment. No subscription. Every lesson, every bonus, the masterclass and every future update.

Free

₹0
  • First 3 lessons, with their practice questions and flashcards
  • 1 interactive case study and 3 tool walkthroughs
  • A sample of every bonus: 3 strategies, 1 niche playbook
  • 4 Graph Diagnosis patterns
  • Google algorithms: 3 ranking systems and 2 spam policies
  • Monthly Google & AI search update notes
  • 30 of the 178 SEO glossary terms
Start free

Full access Save 67%

₹2,999 ₹999
  • All 114 lessons: 32 core lessons across 4 levels, incl. AI Search & GEO, plus 8 specialist tracks
  • All 1,850+ practice questions and 938 flashcards
  • All 35 case studies, 47 walkthroughs and 6 case labs
  • Graph Diagnosis Lab and Google algorithms (17 ranking systems, 16 spam policies)
  • Unlimited skill checks + verifiable certificate
  • The YouTube SEO course (12 classes) and its certificate
  • Every future monthly update, at no extra cost
Bonuses included
1secret masterclass12YouTube SEO classes6pro templates72AI prompts145pro strategies20niche playbooks100interview questions8specialist tracks5resource libraries
Get full access · one-time Secure payment via Cashfree · UPI, cards, net banking · Refund policy
Updated every week

Your ₹999 keeps getting more valuable

Every new lesson, tool and strategy is included for life. Here is what went live most recently.

See every update →

Questions

Everything learners usually ask before joining. Can't find your answer?

Mayank Sahu, SEO expert and founder of Upgrade SEO Skills
Ask Mayank's teamWe reply within 1–2 working days.
Email mail@exploremayank.in Start free, no card needed
What bonuses are included?

Full access includes Behind-the-scenes masterclass (1 secret masterclass), YouTube SEO course + certificate (12 YouTube SEO classes), Templates and checklists (6 pro templates), SEO with AI prompt library (72 AI prompts), Strategy Vault (145 pro strategies), SEO by niche (20 niche playbooks), Interview and client prep (100 interview questions), Specialist tracks (8 specialist tracks), Freelance and jobs board (33 places to find work), Backlink directory (244 backlink sites), Local citation directory (192 citation sites), Free SEO tools (36 free SEO tools), SEO extensions (45 browser extensions), plus the Graph Diagnosis Lab and the Google algorithms guide. All of it is part of full access, at no extra cost.

What is the masterclass?

A behind-the-scenes video case study (1 to 2 hours) where Mayank shows how he built a website with AI and ranked it on Google without backlinks: the idea, keyword research, competition, keyword map and real Search Console results. It also teaches how to edit AI-written content so it stays helpful and within Google's spam policies. It unlocks for full-access learners after they finish all 32 core lessons.

How are you different from other SEO courses?

You learn by doing, not just watching: tool walkthroughs on real screens, case labs, 1,850+ practice questions with reasons, and a certificate you earn in a timed skill check. Everything works with free tools, the AI search track is built in, content is updated every month, and career tools like the jobs board, interview prep and templates are included. You pay ₹999 once.

What does it cost?

A free plan lets you try the platform: the first 3 lessons with their practice questions and flashcards, plus a sample of every bonus. Full access to everything, all lessons, case labs, skill checks and the certificate, is a one-time payment of ₹999. No subscription.

Can I get a refund?

No. Full access is a one-time digital purchase and all sales are final. You can try the free plan before you pay. If you are charged twice or your payment fails but money is deducted, we refund that amount in full.

Is this certificate from Google?

No. It is an independent certification by Upgrade SEO Skills, created by SEO expert Mayank Sahu. It is not affiliated with or endorsed by Google.

How does the certificate skill check work?

It is an online, timed check with 60 scenario questions in 90 minutes, weighted by the skill map. Score 70% or more to pass. It unlocks after you score 75% or more on 2 practice checks.

How long does it take?

Most learners finish the path in 30–40 hours over 4–6 weeks. Your dashboard shows a readiness score so you know when to take the check.

How do employers verify my certificate?

Every certificate has a unique ID, a digital signature and a public page at upgradeseoskills.com/verify. The QR code on the certificate opens it.

Do you teach how to show up in ChatGPT and Google AI Overviews?

Yes. The AI Search & GEO track has 13 lessons on how AI assistants pick sources, entity SEO, writing content AI can quote, AI crawler control, llms.txt, measuring AI traffic and brand mentions. We teach what is documented and label experiments clearly. Nobody can promise AI citations.

How often is content updated?

Every month. When Google ships a core, spam, AI search or feature update, we publish a plain-language note plus new flashcards and questions.

Start learning in 60 seconds

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